Project Description

Millward Brown is a British multinational market research firm focused on advertising effectiveness, strategic communication, media and brand equity research.

The company is headquartered in New York City. It is a wholly owned operating company by WPP plc and is part of Kantar Group, the world’s second largest market research organization after Nielsen Company.

It has 87 offices in 58 countries in the Americas, Europe, Asia Pacific, the Middle East, and Africa.